How To Succeed On Social Media with Consistency (updated)
HOW TO SUCCEED ON SOCIAL WITH THESE 3 TYPES OF CONSISTENCY (UPDATED)
Whether you are posting the latest link to your music, uploading pre-recorded video, or livestreaming this week’s concert, there are a few things to consider to help your content stand out.
I believe that the most basic three things that will help you develop an awesome online brand are -- being engaging, being consistent, and being yourself. In this blog post though, I want to highlight ˆconsistency” and what that looks like.
“If content is king, then consistency is the key to the castle.”
-- Leonard Patterson
CONSISTENT MESSAGE 📣
CONSISTENT AESTHETIC 🎨
Before you potentially get started or hire someone, one thing you might consider would be creating your brand kit. A brand kit is a short, easily digestible guide to your brand's visual identity. It's a quick reference to understanding the logos, colors, fonts, and messaging that represent you and are usually shared as downloadable PDFs.
Don’t skip over color meanings, or color psychology. You may not think of colors as sending specific messages in your brand, but they do. Again, it's not a hard rule, but looking at the hidden meanings behind colors may help inform some of your branding decisions.
Other visual considerations could be anything from the font you use for your logo, the way you dress on stage (or online), the layout of your website, to the filter you choose for Instagram photos.
CONSISTENT SCHEDULE 📅
Social media is ALL ABOUT showing up. The more consistently you show up, the better. But notice that it doesn't say FREQUENCY. The frequency in which you post is a little less important than the schedule you keep. If your fans respond to 1x/day on social, 1x/month in email, by all means, milk it.
Most social channels have insights that will let you know approximately when and how many of your current audience is online. Use that as a starting point and don't take it for granted.
If it looks like 3PM on Tuesday, Wednesday, and Thursday are when most of your audience is showing up, be sure to schedule some value-added content for those times. Give your posts the best chance at success.
It's the difference between consistency and convenience.
Want some help coming up with ideas on what to share on social? Maybe this will help…
There was such a good response from the blog that we created a free Recurring Content Checklist that will help you put your new, consistent posts to the test. For example - is your content easy to make? Does it inspire you (i.e. are you motivated to create)?
If you’re not excited about your content, it’ll be that much more difficult to maintain interest and keep a schedule.
FACEBOOK’S CREATOR STUDIO ⚙️
Want to keep a consistent schedule and not have to post every day? Watch the YouTube tutorial on Creator Studio and plan your Facebook and Instagram posts from one place.
Creator Studio brings together all the tools you need to effectively post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts.